July 17, 2024

Blog

Feeling Woozy? Why Immersive Live Sports Might Be Hard To Stomach, and What Can Be Done About It

Ivo Ivanov of DE-SIX discusses the immersive, multisensory experiences that are changing how people watch sports. However, he discusses studies that have found that 30% - 80% of users have experienced mild to severe short-term side effects of wearing immersive technologies. While immersive streaming might represent the future format for live sports, with an estimated CAGR of 24.64% from 2024 to 2031 to reach $133bn, issues such as poor internet connectivity could derail that growth and stop immersive sports in its tracks.

Why the 2024 Olympics Are a Bigger Opportunity for Advertisers Than Ever

The Olympic Games represent the absolute pinnacle of advertising events. Exciting, triumphant, and inspiring, there's simply no other shared TV experience quite like it. Adam Shapiro of New York Interconnect explains why, in 2024, particularly for U.S. advertisers, the opportunities have never been richer.

Industry News

Interra Systems to Showcase Best-in-Class Media QC, Monitoring, and Analysis Tools at SET Expo 2024

At the SET Expo 2024 Show, happening from August 19-22 in Sao Paulo, Brazil, Interra Systems will present the latest enhancements to its comprehensive suite of QC, monitoring, and analysis tools. At Interra Systems’ partner Phase’s booth #41, the company